sell in full colour

How to be trendsetting in a conventional retail sector? Jeweler Kameleon has changed its colour and appeal by a new interior. Banners in different shades colour the floor and the walls. Bright white showcases attract the attention to the modern jewels in an appealing way. The shop is illuminated energy efficient. COEN! signs for the right interior and complete identity that sparkles and glows.

‘COEN! developed an innovative concept. This concept is created after some brainstorm sessions with our team. We are sure that this investment in design pays itself back in time twice over.’
Jaap Bothof, owner Kameleon

‘COEN! morphs an existing interior space into a bright new shop of illuminated treasures for Kameleon Jewelry’
Onilee Zaborniak, editor of FRAME magazine

+ identity seminar, identity layer, logo
+ graphic design, website
+ 60 m2 interior, lighting plan, furniture
+ winner design in detail award 2011
read more?